Chimichurri Marinated Churrasco

Wanna rock and roll all night

Cleveland night lights

When the Certified Angus Beef ® brand heads to Cleveland with 160 or so friends, it’s bound to be a tasty adventure. Events like these are always much more than …

Road Show pinball game

It was a very special evening … we celebrated our Specialists. The 2013 Specialist Seminar, Feb. 27-March 1 in Cleveland, is the place to be for innovative sales, marketing and merchandising ideas needed to drive business. It’s a training camp of sorts — we hope to help our customers so they can, in turn, help their customers succeed.

Certified Angus Beef brand Education & Culinary Center

This year’s seminar includes access to our Education & Culinary Center — part classroom, part research and development center, part entertainment venue. Participants gain beef industry insights and learn tips to help them work closely with restaurants. It’s a wealth of information for the folks who sell and deliver Certified Angus Beef ® brand steaks to your favorite restaurants. But before we hit the books — or the butcher block — it was time for a little par-tay of the rock around the clock variety.

Dubbed ‘Beef-A-Palooza’, the opening reception at Cleveland’s Ritz-Carlton was a colorful affair. Many guests arrived in costume — as favorite rock legends.

Costume Party

The music was legendary and the Guitar Hero competitions? A quiet riot.

But the highlight of the evening? The food of course!

Chef Michael Ollier

Chef Michael Ollier‘s menu had the crowd in an uproar. I didn’t see fans waving cell phones (or lighter, if you’re old school) in the air, but each dish was a show-stopper — from the garlic center-cut strip loin with toasted barley and rosemary demi …

… to the Brazilian-style skewered skirt steak with tortillas and salsa …

Brazilian Style Skewered Skirt Steak with Tortillas and salsa

… to the chimichurri marinated churasco.

Chimichurri Marinated Churrasco

There was also ‘Drunken Motley Stew’ — beef a la bourguignon with mushrooms. And there’s Chef Donna Hann from the Certified Angus Beef ® Education & Culinary Center.

Chef Donna Hann

She’s always on the cutting edge of fabulous food!

Oysters and Snow Crab Claws

There was Caesar salad, heirloom potato and chorizo salad, a cheese and charcuterie board, shrimp cocktail, fresh oysters, and snow crab claws. Did I mention the hors d’oeuvres? ‘Southern Rock’ bourbon-marinated coulotte and fried okra, and ‘Midwest Mayhem’ smoked walleye cucumber roll. And party-goers got their just desserts: ‘Chuck Berry’ cobbler, ‘Guns & Roses’ rose hip panna cotta and ‘Black Sabbath’ black forest cake.

Black Forest Cake in rock and roll capital city

Now THAT was a rockin’ affair to remember!

For more photos, visit our facebook album.


Published by

Jennifer Kiko

Jennifer lives on a rural route with her husband, kids, horses, cows and faithful Labs, Cash and Carter. She's an aspiring foodie and enjoys making good food for great friends. She lives next door to a winery, plays the piano, and admits to growing too many tomatoes.