We’re achievers, go-getters, doers. We like to make our mark on the world. And whether we’re talking luggage or license plates, or even our own kitchens, customization pleases us. It’s that bit of something extra — a mark of quality, that speaks volumes.
Vanity plates advertise who we are or at least, who we think we are. That expensive leather bag emblazoned with initials is both practical and precocious, but it serves a purpose. And that’s our goal. We want people to recognize that we are special. We have a unique personal style, character and voice. We want them to remember our name, often by association. The same could be said for premium beef.
When Angus beef is so very good — so tasty, tender and juicy all of the time, they put a brand on it. And it’s not just any brand — it’s the first of its kind, and the most rigorous to achieve. The Certified Angus Beef ® brand isn’t just some label slapped on a package of meat at a manufacturing facility. It’s not a buzz word or a buyer promotion.
It’s a sign of excellence, of something exquisite. And after one bite you will take notice. Because it signifies more than a product. It represents history and livelihood, and countless hours of hard work.
Perhaps most surprising of all, is that it didn’t originate in a board room or at the whim of a corporate bank roll. It began at a humble dinner table, with knife and fork in hand. A steak enthusiast sat down to have a bite … and it was bad. He decided right then and there to make a difference — to customize the eating experience of beef lovers around the world for generations to come. And yeah. He put a brand on it so you could find it and know, for certain, that it would always, always, be good.
Today, the brand continues to be an ultimatum: only the best Angus beef wears this logo. It must grade in the upper USDA Choice and Prime grades, passing the Certified Angus Beef ® brand’s 10 quality standards to ensure great-tasting beef.
It’s not easy to bring the best to the table — just ask these folks — but boy, oh boy, is it delicious.
Here at my humble table we like to put our brand on it, too. We want friends and family who share our meals to recall the best beef they’ve ever had was with us. We want them to exclaim, ‘Wow!’ and then ask us where we got it and how they can get this beef, too.
And we’ll tell them …
It came from the green pastures of Montana and the cool valleys of Virginia. It hails from Florida and Kansas and Oklahoma. It’s brought to the table by family farmers and ranchers across America. They know what it takes to earn the brand, and they work diligently … daily … to achieve greatness for themselves, for their families, and for yours. Where to Buy? Here.
So enjoy the brand. Recommend greatness to your friends and family.
And we like to put our own brand on things, remember? You can find your very own steak vanity plate a.k.a. branding iron, on Amazon.com!
